The Power of Flowers Today.

“In order to succeed, the element of surprise is crucial; therefore, we never repeat the same theme twice.” explains Malak “First impressions in any event are critical, and must leave indelible memories. The ritual in a pleasing and successful event also involves food, drink, music, laughter, candlelight and dancing, but the decorations and flowers are the main elements in creating a dream-like atmosphere. Table decoration is an art in itself. Flowers are the crown jewel on the table, each of them deserving its own unique attention. It takes real skill to place everything in its right space without crowding a table. While all aspects of an event should match and flow to create harmony,—style, colors, flowers and lights—to create harmony, adding contrast to produce a surprising element is also useful, but must be done gently, so as not to disrupt the total effect.”

Since 2011, “destination weddings” have became popular and Flower Power has organized many in venues located far from Cairo and within the Middle East. We also had the chance to work in the region and beyond by creating Christmas decorations for the Ritz Carlton in Bahrain and the One & Only in the Maldives. Working with leading hotels is an amazing learning experience, and has given us the freedom and flexibility to design and create on a grand scale. Our artistic floral creations are highly praised and have now become a trademark of the hotels. Our objective is to inspire and impress the hotel guests, and make them feel as if they entered a magical world of beauty and refinement.

Flower Power might have started with Malak, however it was built by the hardworking women and men who make up the team, many of whom joined the company without any prior knowledge of flowers or floral design. In fact, several came from rural towns in Egypt. These brilliant young men moved to the big city in search of opportunities, and a better life. “We discovered in them artists and creators that needed to blossom. Their talent, imagination, and creativity continue to inspire and impress me, and I am grateful for their dedication and loyalty.” explains Malak “They are the backbone and the solid support of our flourishing business. Needless to add that without them I would never be where I am today: in other words, we are one big close family.”


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